ABOUT DDIIN

Ddiin has received more than 40+ international design awards, including the 4* iF design awards, German Design Award 2025- Gold and German Design Award 2024, 2x IDEA award (ISDA) US, Good Design Award 2024( Singapore), A Design award, Golden pin design award (Taiwan)*4 , European product design awards, The Good Design Awards - US and AU, Muse Design Awards*2, New York Product Design Awards, 2* K-design award (Korea), Asia Design Prize(Korea)*2, The International Design Award and more.

In 2019, founded Ddiin, focusing on Desire, design, innovation, idea, and needs. 

We specializes in problem-solving and human-centric design. Ddiin's Magcon was successfully crowdfunded on Kickstarter in 2019, followed by Exlicon in 2020, Exlicon MX in 2022, Exlicon L and Exlicon Lock in 2024.

Ddiin provides a range of design services to corporates including brand design, industrial design, digital-media, exhibition design, and installation design.

We believe that our innovative designs can help boost creativity and bring new ideas to life.

Sofia Lee graduated with a Bachelor of Industrial and Product Design (IPD) from The Hong Kong Polytechnic University School of Design.