About Ddiin – ddiin




Product Design & Branding

Ddiin has received more than 20+ international design awards, including the iF design award, IDEA award (ISDA) US, A Design award, Golden pin design award (Taiwan)*2 , European product design awards, The Good Design Awards - US and AU, Muse Design Awards*2, New York Product Design Awards, K-design award (Korea), The International Design Award and more.

In 2019, founded Ddiin, focusing on Desire, design, innovation, idea, and needs. 

We specializes in problem-solving and human-centric design. Ddiin's Magcon was successfully crowdfunded on Kickstarter in 2019, followed by Exlicon in 2020 and Exlicon MX in 2022.

We believe that our innovative designs can help boost creativity and bring new ideas to life.

Sofia Lee graduated with a Bachelor of Industrial and Product Design (IPD) from The Hong Kong Polytechnic University School of Design.